The Lego Business History

There’s something special in the view of an Lego field that brings you right back on your childhood. For a lot of, the small obstructions were a vital part of all their early years and helped form their visuallization and creativity. Now, Lego’s development processes are incredibly advanced plus the company is definitely working hard to remain ahead of the competition on durability.

When Ole Kirk Christiansen started his first manufacturer in Billund, Denmark, in 1932 having been determined to help make the best construction toys that can be purchased. He started by using cellulose acetate to produce the small stones, but after switched to acrylonitrile butadiene styrene (ABS plastic), which is still used today.

The ingredient to the success for the Lego system was the fact that each piece fit with all the others – the bricks could possibly be combined in 915, ciento tres, 765 different ways, according into a 1992 Profano catalogue. The company also created a new making process and started employing injection moulding, which allowed it to create 1000s of new products yearly.

By the 1990s, however , this company was losing money, partly because of its shift apart right from traditional gadget design and into creating licensed https://lego-x.com/2020/08/05/why-play-with-lego intellectual residence. It started producing packages based on well-liked movies and video games, just like Star Battles and Winnie the Pooh. But a lot of these sets were expensive and turned off followers.

In recent years, the company features jettisoned noncore businesses and increased investment in its main brick toy business. It has also made a push into in-house brands like Ninjago and Relacion Knights and also partnered with big advertising companies to make movies and TV shows based upon these themes.